Athlete Branding & Media – Anthony Soto
Professional Boxer (6–0 at time of collaboration)
I worked with professional boxer Anthony Soto during his early undefeated run, supporting his brand through media and content creation.
My role focused on capturing training, shaping his public image, and creating content that reflects both his performance and personality.
This project highlights my ability to work directly with athletes and create content that enhances visibility and audience engagement.
Community Engagement & PR Activation
During Anthony Soto’s early undefeated run, I led his brand positioning through strategic media and public engagement.
I didn’t just capture training—I shaped how he was perceived, producing content that highlighted both his discipline in the ring and his story outside of it.
To extend that presence beyond content, I organized a community meet-and-greet at his former high school, creating a direct connection between the athlete and local youth.
This project focused on turning visibility into influence—using media and real-world engagement to strengthen his identity, relatability, and community impact
Real Community Impact. Real Relationships.
I didn’t just work with professional boxer Anthony Soto — I built relationships within his team and community.
Alongside Soto, I worked with his father and Tru Boxing founder Gil to support the gym’s presence both inside and outside the ring. From athlete branding to community engagement, this experience showed my ability to work directly with families, organizations, and youth programs.
This work reflects more than content creation — it’s about building trust, telling real stories, and creating impact that extends beyond the camera.
This moment captures Anthony Soto securing a win at the Pueblo Convention Center during his undefeated run.
I worked directly with Soto and his team during this time, supporting his brand through media, storytelling, and content that followed him from training to live competition.
Being part of this stage demonstrated my ability to operate in real-world environments — capturing high-pressure moments, building athlete ’ visibility, and delivering content that represents both performance and presence.
From the Gym to the Ring
Content created during collaboration with Anthony Soto and Tru Boxing
Built Through Real Work. Ready for What’s Next.
Working with athletes like Anthony Soto reinforced what my work is really about — building trust, capturing real moments, and bringing stories to life through intentional production.
Whether it’s athlete branding, live events, or community-driven storytelling, I bring the same level of focus, execution, and professionalism to every project.
